
ESPN Announces 2026‑27 College Basketball Event Schedule
ESPN Events unveils a nine‑event lineup featuring 33 teams across 12 conferences, highlighting historic rivalries, new showcases and partnerships with major brands.
Latest Slidescroller coverage mentioning Modelo across Soccer, Basketball.

ESPN Events unveils a nine‑event lineup featuring 33 teams across 12 conferences, highlighting historic rivalries, new showcases and partnerships with major brands.

Footballco's recent acquisition of Starting Eleven adds production expertise and expands its footprint in the United States, positioning the company to deliver more long‑form soccer content and commercial campaigns.

From July 3‑17, Brooklyn’s Industry City will host House of GOAL, a soccer‑centric cultural festival featuring play, music, tech, watch, style, flavor and art, backed by major brands and free daytime access.

A wave of high‑profile advertisements featuring Timothée Chalamet, Lionel Messi, Tom Brady and a host of other celebrities underscores the growing intersection of sports, entertainment and marketing ahead of the tournament.