Footballco Expands Production Capabilities with Starting Eleven Acquisition
Footballco, a leading soccer media and culture platform, has announced that it has acquired a controlling stake in Starting Eleven, a Kansas City‑based creative and production agency. The transaction marks the first time the company has invested directly in production services, a move that expands its ability to produce long‑form content, commercials and global soccer projects.
Starting Eleven brings a track record of collaboration with high‑profile soccer entities, having produced content for FIFA, EA Sports and Major League Soccer. Its work on the FIFA World Cup and a series of soccer‑focused documentaries has positioned the agency as a key player in the sport’s storytelling ecosystem.
The acquisition aligns with Footballco’s broader strategy to deepen its presence in the United States market. The company already reaches an estimated 20 million U.S. soccer fans each month across its portfolio of properties, including Goal, Koora, Mundial, 442oons and Soccer Girl.
Through past partnerships, Footballco and Starting Eleven have jointly delivered campaigns for brands such as Modelo, Kia and E.l.f. Cosmetics. The combined expertise is expected to fuel new commercial projects and amplify the reach of both entities within the competitive U.S. soccer landscape.