
U.S. Soccer Match Sets Record Viewership
The United States’ 2‑0 victory over Bosnia‑Herzegovina in Santa Clara drew an unprecedented 24.4 million English‑language viewers, surpassing the 2015 Women’s World Cup final.
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The United States’ 2‑0 victory over Bosnia‑Herzegovina in Santa Clara drew an unprecedented 24.4 million English‑language viewers, surpassing the 2015 Women’s World Cup final.

From Santa Clara to Guadalajara, media partners are scaling operations to deliver 104 matches of the 2026 World Cup to billions of viewers, with commentators and producers navigating linguistic and logistical hurdles.

The 2026 World Cup will feature 104 matches over 39 days, with FIFA projecting over six billion media engagements and a record audience across North America.
England's comeback win over Congo and Mexico's perfect record set the stage for a blockbuster round‑of‑16 encounter in Mexico City, where ticket prices have surged and broadcast details are confirmed.

The 2026 World Cup Round of 32 brings three marquee fixtures to U.S. stadiums, with Ivory Coast facing Norway, France taking on Sweden, and Mexico battling Ecuador, all streamed on FOX, Telemundo and Peacock.

Today's matches mark the start of the tournament's second phase, with broadcast details and streaming deals making the games accessible across the United States, Mexico and Canada.

The mid‑week slate features three high‑stakes matches, each airing on FOX, Telemundo and Peacock, with kickoff times set for early afternoon, late afternoon and prime time.

The opening knockout match between South Africa and Canada introduces scheduled hydration breaks that have sparked discussion among fans, broadcasters, and governing bodies.

With Canada entering as a slight favorite and South Africa riding a surprise run, the June 28 clash at Inglewood promises a showcase of diverse talent, from Alphonso Davies to Ronwen Williams, and a reminder of the deep baseball ties that bind the two countries.

Canada's Cyle Larin opened the 2026 men's World Cup knockout rounds with a goal against Bosnia, and the tournament now moves to a high‑stakes showdown between South Africa and Canada, broadcast live across North America.

From June 11 to July 19, 2026, the tournament will be televised in English on FOX and FS1 and in Spanish on Telemundo and Universo, while streaming services provide free trials that let fans access the matches without a subscription.

The 2026 World Cup will be broadcast on FOX, FS1, Telemundo and Universo, with multiple platforms offering free trials and ad‑supported streams that make the tournament accessible to all.

Egypt aims to break a 92‑year World Cup drought while Mohamed Salah nears a national scoring record, setting the stage for a high‑stakes showdown with Iran in Seattle.
The U.S. men's national team wraps up its group stage with Turkey at SoFi, a game that offers playing time and momentum ahead of the knockout rounds.

Mexico has already secured its place in Group A of the World Cup, and the final group‑stage encounter with Czechia offers a chance for the coaching staff to rotate the squad and give valuable minutes to younger members.

The opening day of the 2026 men's World Cup group stage features four high‑stakes matches across North America, with detailed kickoff times, locations and language‑specific coverage.

The 2026 FIFA World Cup will feature 104 matches broadcast across FOX, FS1, Telemundo, and Universo, with streaming options on platforms like DirecTV, YouTube TV, FOX One, and Peacock. The tournament runs from June 11 to July 19, 2026, with various free trial options available for viewers to watch the games without a cable subscription.

Toyota is using the FIFA World Cup to amplify its long‑standing ties to soccer within Latino communities, unveiling a campaign that mixes a reimagined classic song, a TikTok filter and live events in Houston and Miami.

Toyota’s latest World Cup activation blends a 30‑second spot, social content with actor Anthony Ramos, and pop‑up events in Houston and Miami to honor the lifelong commitment of Latino soccer fans.

During the men’s World Cup, innovative coaching, historic team performances, and new infrastructure projects reveal the growing momentum of women’s soccer worldwide.

The new spot casts Jack in the Box's mascot as a spicy soccer legend, using an 80s vibe and playful gags to connect the brand with the World Cup and football fans worldwide.
Despite being omitted from the U.S. men's World Cup roster, Diego Luna remains in the spotlight as he contemplates a switch to Mexico's squad, a move that could reshape his international future.

A three‑day community watch party will feature live broadcasts of major soccer fixtures, food vendors, and fan activities at the Chattanooga Green.

From the first color broadcast in 1970 to record‑breaking rights deals, the upcoming tournament reflects decades of cultural exchange and media evolution across the continent.