NASCAR’s ‘Big Data’ Viewership Methodology Falters Despite Overall Gains
NASCAR's shift to a combined 'Big Data + Panel' audience metric has failed to deliver the expected viewership boost, even as other sports see gains.
Jul 4, 2026
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TruTV
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NASCAR Kicks Off 2026 In‑Season Challenge at Sonoma Raceway
The Toyota/Save Mart 350 marks the start of a five‑race, $1 million tournament that will test the technical prowess of NASCAR’s top road‑course drivers.
Jun 29, 2026
NASCAR Kicks Off 2026 In‑Season Challenge with High‑Stakes Toyota/Save Mart 350 at Sonoma
The 2026 In‑Season Challenge opens with the Toyota/Save Mart 350 at Sonoma Raceway, a 1.99‑mile road course that tests both precision and nerve, featuring a $1 million purse and national broadcast on TNT and truTV.
Jun 28, 2026
NASCAR Moves Cup Series to TNT as Broadcast Landscape Shifts
NASCAR’s Cup Series will air on TNT for the next five weeks, with Marty Smith hosting the pre‑ and post‑race studio program alongside Jimmie Johnson and Jamie McMurray. The existing commentary trio of Adam Alexander, Dale Earnhardt Jr. and Steve Letarte remains unchanged, and the upcoming Sonoma event marks the season’s last road‑course race.
Jun 26, 2026
RFK Racing Eyes Strong Showing at Sonoma as In‑Season Tournament Kicks Off
The team enters the 20th points race at Sonoma, aiming to extend a legacy of road‑course victories while the In‑Season Tournament begins.
Jun 26, 2026
NASCAR’s Broadcast Shuffle: Letarte, Alexander, and Earnhardt Jr. Stay on TNT
Steve Letarte, Adam Alexander, and Dale Earnhardt Jr. will continue to call NASCAR Cup Series races for TNT, bringing their signature blend of strategy talk and fan‑friendly banter to the network’s new schedule, starting with the Sonoma road race.
Jun 25, 2026
NASCAR Expands TV Deal with TNT and HBO Max for Five‑Week Sprint
From Sonoma to Indianapolis, the series will showcase a blend of veteran voices and fresh talent, while the In‑Season Challenge adds a $1 million prize for drivers and fans alike.
Jun 24, 2026
NASCAR’s Summer TV Takeover
From Sonoma to Indianapolis, a new broadcast lineup features veteran voices and a $1 million bracket challenge for fans.
Jun 24, 2026
Sports Viewership Soars: Record Ratings Across Major Events
An analysis of recent audience metrics reveals historic highs for several marquee broadcasts while highlighting nuanced shifts in viewership patterns.
Jun 11, 2026
College Football Playoff Announces 2026‑27 Broadcast Schedule
The upcoming season’s playoff games will air across multiple networks and streaming platforms, with viewership data from the previous year highlighting record engagement.
Jun 3, 2026
College Football Playoff Unveils 2026‑27 Postseason Schedule and Broadcast Plan
The 2026‑27 College Football Playoff schedule was announced on Monday, detailing a December to January slate, new broadcast partners, and reactions from coaches and executives.
Jun 2, 2026
College Football Playoff unveils 2026‑27 broadcast schedule
The playoff organization announced a full slate of dates, network assignments and venue details for the upcoming season, highlighting a championship game in Las Vegas and a series of broadcast windows across major networks.
Jun 2, 2026
Stanley Pup Returns: NHL’s Canine Competition Bridges Sports and Adoption
The third‑year Stanley Pup event premieres June 8 on TruTV and HBO Max, featuring adoptable rescue dogs representing all 32 NHL teams, celebrity commentary, and a multi‑platform broadcast strategy designed to drive adoptions.
May 11, 2026