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University of Tennessee and Adidas Ink 10-Year Partnership

The University of Tennessee announced a decade-long agreement with Adidas that makes the sportswear giant the official provider of footwear, uniforms and apparel for all Volunteer teams, while also integrating student-athletes into Adidas' NIL Ambassador Network. The partnership, revived from a previous 1995-2015 collaboration, was highlighted by the release of new orange football uniforms.

Jul 6, 2026