
NASCAR’s Sonoma Showdown: Records, Rivalries, and a Road‑Course Finale
NASCAR’s three‑series weekend at Sonoma Raceway blends historic road‑course traditions with emerging talent, highlighted by record‑setting poles and veteran milestones.
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NASCAR’s three‑series weekend at Sonoma Raceway blends historic road‑course traditions with emerging talent, highlighted by record‑setting poles and veteran milestones.

Kevin Harvick says repeating the San Diego street race annually would dilute its special appeal and wants NASCAR to explore other bases for future events.

Upper Deck is celebrating the 30th anniversary of the 1996 film Space Jam through a collaboration that includes a special NASCAR paint scheme for Bubba Wallace, limited‑edition trading cards, a die‑cast model, and a public event at Chicago’s Navy Pier.

NASCAR will remove energy‑absorbing foam from bumpers on short tracks starting next month, a move intended to reduce repeated impacts, lessen driver pain and restore conventional passing.

A recent report from The Athletic outlines a potential Dodge comeback in the NASCAR Cup Series, driven by a new engine program from parent company Stellantis and a collaboration with Kaulig Racing.
A historic lineup of retired champions will compete in an International Race of Champions event on a 1.7‑mile circuit around the National Mall on August 22, followed by an IndyCar race the next day.

NASCAR's Cup Series heads to Sonoma Raceway, where Shane van Gisbergen is favored, but several road‑course specialists offer compelling value bets.

Noah Gragson described the emotional intensity of a post‑race confrontation with Kevin Magnussen, revealing how career concerns prevented a physical altercation.

NASCAR will race at Sonoma Raceway in California from June 26 to June 28, 2026, featuring the Cup Series, O’Reilly Series and ARCA Menards Series, with coverage across multiple TV and streaming platforms and Tyler Reddick leading the points standings.

The first NASCAR Cup Series event streamed on Amazon Prime Video attracted 2.28 million viewers, outpacing last year’s Mexico City race and underscoring a broader rise across Prime, CW and FS1.

Michael Jordan’s racing team reveals a Space Jam‑themed car for Bubba Wallace, celebrating three decades of the beloved movie while launching a joint collectibles line with Upper Deck.

The first NASCAR Cup Series race held in San Diego attracted 2.28 million viewers on Amazon Prime Video, a 9% rise from last year's Mexico City event, while related series and ancillary programming also posted gains.

The Toyota/Save Mart 350 at Sonoma Raceway brings a stacked field, a knockout In‑Season Challenge and fresh storylines as Austin Hill fills in for Kyle Busch.

NASCAR’s road‑course weekend at Sonoma Raceway promises a competitive Toyota/Save Mart 350, with veteran champions and a rookie sleeper eyeing the win.
The 2026 season sees Ryan Ellis behind the wheel of the No. 02 Chevrolet Camaro, aiming to improve on his career‑best sixth‑place finish at Daytona as the team partners with new marketing allies.

Kratos Defense & Security Solutions partnered with Champion Tire & Wheel to move racing equipment across the United States using a platooning system that links a human‑driven truck to a self‑driving trailer, demonstrating a practical step toward autonomous freight.

Louis-Philippe Dumoulin is set to compete in the NASCAR Canada Series night race at Riverside International Speedway in Antigonish, Nova Scotia, drawing on family ties to the Maritimes and a strong track record that includes a 2018 pole position and victory.

Dodge is poised to re‑enter NASCAR’s premier series in 2027, bringing the total number of manufacturers back to four for the first time since 2012. The move hinges on progress in car and engine development, a new alliance with Kaulig Racing, and NASCAR’s decision to keep the charter pool at 36 teams.

NASCAR’s 2026 playoff format, branded as the Chase, will bring together the 16 drivers who have accumulated the most points during the regular season. Points are reset before the final stretch, and nine races remain before the playoff field is set.
On August 29, the final NASCAR race of the regular season will feature a special musical performance by LOCASH, adding a country‑music soundtrack to the climax of the playoff chase.

The 2026 In‑Season Challenge opens the NASCAR season on a road course, featuring key matchups, broadcast reach and storylines that could reshape early championship dynamics.

The descendant of NASCAR's founder is weighing the future of his popular YouTube channel after a new state law turned his high‑speed motorcycle videos into potential criminal evidence.

Prime Video’s second‑season NASCAR coverage drew 2.29 million viewers per race, a 6 % rise year‑over‑year, while its median viewer age of 57.7 made it the youngest audience among broadcasters.

Prime Video's NASCAR coverage drew 2.29 million average viewers in its second season, a 6% rise year‑over‑year, while attracting the youngest median age among traditional broadcasters. The data, bolstered by Big Data metrics, highlights a shifting media landscape where streaming services are increasingly competitive with established networks.