Penn State announced today that it has entered into a decade‑long agreement with adidas, naming the German sportswear giant as the official provider of uniforms and apparel for all of its athletic programs.
The deal, which spans ten years, is accompanied by a substantial financial commitment and promises to fund new technology, marketing initiatives and enhanced opportunities for student‑athletes.
Images of the first football jerseys released under the partnership show a design that closely mirrors the previous Nike iterations, but now bear the distinctive adidas three‑stripe branding.
Leadership Voices
Patrick Kraft, Penn State's athletic director, said the collaboration represents an unprecedented level of support from a global brand.
Chris McGuire, adidas Vice President of Sports Marketing, added that the company is excited to empower the Nittany Lions with cutting‑edge products and to create new avenues for name, image and likeness partnerships.
Fans can now purchase the new adidas‑branded gear through official channels, marking the first time the university's merchandise has been directly tied to a major international sportswear label.
The agreement also opens doors for additional collaborations, from campus‑wide apparel drops to community outreach programs, positioning Penn State at the forefront of collegiate athletic apparel innovation.