AMC Theatres is set to bring the excitement of the 2026 FIFA World Cup directly into U.S. living rooms by live‑streaming a curated selection of Spanish‑language matches.
A Strategic Partnership
The tournament, scheduled to run from June 11 to July 19, will be hosted across three North American nations — the United States, Canada, and Mexico — marking the first World Cup to span the continent.
Under the agreement with NBCUniversal’s Telemundo, the games will be delivered to theatre audiences who prefer Spanish commentary, a move that sidesteps the need for AMC to negotiate directly with FIFA.
The matches slated for streaming feature powerhouse teams such as Mexico and Brazil, alongside other popular South American sides that have historically drawn large Latino viewership.
AMC CEO Adam Aron announced the partnership on social media, emphasizing the growing appetite for football among the theatre‑going Latino community and highlighting the deal as a cultural bridge.
Telemundo Network, which will broadcast the entire World Cup live, is expected to reach roughly 94 % of U.S. Hispanic households, underscoring the strategic importance of the collaboration.