Apple TV is set to re‑enter the Major League Soccer arena, bringing a suite of exclusive features that go beyond live matches. The partnership promises fans a richer, more immersive way to experience the sport through integrated music and city guides.
Central to the rollout are player‑curated playlists on Apple Music. Real Salt Lake star Diego Luna, Inter Miami’s Dayne St. Clair and Vancouver Whitecaps midfielder Sebastian Berhalter have each assembled Warm‑Up Playlists that blend pre‑game anthems with personal favorites.
Apple Maps will also host dedicated Matchday Guides created by MLS clubs, offering location‑specific insights, stadium surroundings and local cultural notes that turn a simple navigation tool into a pre‑game ritual.
Brooklyn to Host a Two‑Day MLS Celebration
adidas will transform a Brooklyn venue into a two‑day festival, featuring watch parties, player appearances and an MLS jersey showcase that highlights the league’s growing fashion influence. The event invites supporters to experience the sport’s culture in a hands‑on setting.
Beyond the festivities, the collaboration signals a broader strategy to embed soccer into Apple’s ecosystem, leveraging the company’s massive user base to amplify the league’s reach across the United States and beyond.