Soccer Comes to Shelby County
Birmingham Legion FC will bring a professional soccer match to Shelby County on July 24, turning a scheduling snag at Protective Stadium into a community‑focused event at Dunnavant Valley Fields.
The game, branded “Soccer Shelby County,” marks the first professional soccer contest ever held in the county, offering fans an intimate setting just minutes from Birmingham.
Ticket prices start at $20, granting general admission, free parking and a complimentary Coca‑Cola beverage, a perk that underscores the partnership with the iconic soft‑drink brand.
Jay Heaps, the club’s CEO and head coach, said he is excited to showcase the team in a new market and to give local supporters a chance to experience the action up close.
Organizers have urged fans to purchase tickets early, noting that the limited capacity will make the event a sell‑out if demand is high.
Beyond the match, the occasion highlights Birmingham Legion FC’s growth strategy, expanding its footprint beyond the city’s traditional venues and reinforcing its role as a catalyst for regional soccer development.
The partnership with Coca‑Cola adds a layer of excitement, blending the sport’s energy with a familiar refreshment for spectators.
Local officials see the event as a boost for tourism and economic activity, projecting that the influx of visitors could benefit nearby businesses and promote Shelby County’s profile as a sports destination.