A Night of Soccer, Prizes and Beer
On July 6, the popular HotShots Fenton venue will transform into a hub for soccer enthusiasts as BK and Ferrario sponsor a watch party for the U.S. Men’s National Team’s match against Belgium. The event kicks off at 6 p.m., giving fans an early chance to mingle before the 7 p.m. kickoff.
Organizers have promised a series of giveaways, courtesy of 101 ESPN and Michelob ULTRA, adding an extra layer of excitement to the evening. Attendees can expect a lively crowd, themed décor and the chance to win merchandise and beverage vouchers.
Michelob ULTRA, the official beer sponsor of the upcoming FIFA World Cup 26, will be present throughout the event, offering its signature light lager to guests. The partnership underscores the brand’s growing visibility in U.S. soccer culture.
Beyond the game, the watch party serves as a community gathering point, bringing together local fans, media personalities and sponsors in a celebration of the sport. The collaboration between BK, Ferrario and the broadcasting partner highlights the expanding reach of soccer in the United States.
Whether you’re a die‑hard supporter or a casual viewer, the evening promises a blend of competitive spirit and festive camaraderie. With the match on the horizon, the event offers a perfect prelude to the larger tournament festivities that will unfold later in the year.