BYU athletics has unveiled a landmark partnership with Utah‑based technology firm Entrata, designating the company as the first-ever jersey‑patch sponsor for the Cougars football program. The agreement, approved by the NCAA, will see the Entrata logo stitched onto the front of every football jersey beginning with the 2026 season.
The patch features a distinctive blue background with white lettering, a deliberate shift from Entrata’s customary red and white color scheme, making it one of the most recognizable visual elements on the field.
A New Era for Cougars Athletics
BYU athletics director Brian Santiago expressed enthusiasm for the deal, highlighting the excitement of integrating a Utah company into the Cougars’ uniform and emphasizing the broader community benefits that will accompany the partnership.
Nico Dato, chief marketing officer at Entrata, noted that the collaboration extends far beyond a simple logo placement, promising in‑venue branding, digital activations and a series of community initiatives across the state.
Adam Edmunds, CEO of Entrata, added that the partnership reflects pride in supporting a flagship university program and underscores the company’s commitment to Utah’s sports landscape.
The 2026 campaign will open on September 5 when the Cougars host Utah Tech in Provo, marking the first game in which the new patch will be on display for fans and media alike.