A Campaign Rooted in Community
Chobani, the official nutrition partner of U.S. Soccer, is turning the global stage of the 2026 FIFA World Cup into a platform for a different kind of story — one that shines a light on the people and neighborhoods that have helped shape the careers of three of the nation’s most prominent players.
Weston McKennie, Christian Pulisic and Antonee Robinson each appear in a series of bespoke jerseys designed by fashion veteran Heron Preston, while portraitist Michael Mapes deconstructs their biographical DNA into fragmented artworks, and director Hector Dockrill captures their pathways in short films that explore the role of unconditional support.
The campaign also includes out‑of‑home installations across New York City and the players’ hometowns, where the visual narratives are displayed for fans to encounter on their daily routes.
Beyond the creative collaborations, Chobani has pledged a $5 million investment to sponsor 500 youth soccer clubs nationwide, allocating $10,000 apiece to improve field access, training resources and equipment.
Under the banner of its ‘Feed the Dream’ initiative, the company frames food and soccer as complementary forces for community uplift, aiming to turn the excitement of the World Cup into lasting opportunity for the next generation of players.