
Luxury Partnerships Redefine Soccer’s Visual Identity
A look at the recent deals that see Samuelsohn, Todd Snyder, K‑Way and Chobani linking with soccer programmes, and the creative talents behind the personalized jerseys and capsule collections.
Latest Slidescroller coverage mentioning Michael Mapes across Soccer.

A look at the recent deals that see Samuelsohn, Todd Snyder, K‑Way and Chobani linking with soccer programmes, and the creative talents behind the personalized jerseys and capsule collections.

Chobani’s World Cup collaboration spotlights the people and communities behind U.S. Soccer athletes, using art and investment to foster accessibility and growth.

Chobani, the Official Nutrition Partner of U.S. Soccer, has teamed up with a trio of visual artists to bring the stories of the U.S. Men’s National Team to life through bespoke shirts, collages and a biographical content series.

Chobani’s World Cup partnership extends beyond the pitch, investing in youth clubs and collaborating with artists to honor the journeys of U.S. Soccer players and the communities that shaped them.