Domino’s has turned the drama of the FIFA World Cup into a high‑stakes pizza giveaway, promising a million dollars worth of pies if any member of the United States squad is shown a red card during the tournament.
Fans who want a shot at the prize must sign up on the chain’s website before June 10 at 11:59 p.m. ET, and the company says more than 60,000 winners will be randomly selected to receive a free medium two‑topping pizza.
Those lucky winners have until August 2, 2026, to cash in their voucher, turning a moment of on‑field controversy into a tasty reward.
The promotion doesn’t stop with the World Cup. Domino’s is also rolling out 75,000 complimentary pizzas for players of the upcoming video game EA Sports FC 26, and every Friday a randomly chosen gamer will unlock a free pizza with a special promo code.
A Strategic Play for Sports‑Savvy Marketing
Beyond the giveaways, the campaign illustrates how brands are leveraging global sporting events to create buzz that extends far beyond the stadium, blending food, gaming and fashion into a single, attention‑grabbing narrative.