Norway’s forward Erling Haaland has become as recognizable for his fashion sensibility as he is for his goal‑scoring prowess on the pitch.
During Norway’s campaign in the 2026 FIFA World Cup, the Manchester City striker has been spotted carrying a rotating roster of ultra‑exclusive handbags that blend sport, luxury and investment.
A Collector on the Global Stage
His collection features several Hermès Birkin models, including the limited‑edition Caban Togo Multipockets HAC Birkin 50, which fetched $60,480 at auction in 2024, and the HAC Birkin 50 “Endless Road,” a piece adorned with a patchwork mountain landscape that has appreciated nearly 100 percent on the resale market over the past decade.
He also owns a Hermès Kelly 35 Togo Black, famously worn at a Manchester City clash against Real Madrid, alongside a curated selection of Louis Vuitton Keepall bags — such as the 2023 Keepall Bandoulière 50 Comics and the LV Keepall 50B Landscape — and a Chanel Métiers d’art Suitcase from the 2024/25 collection.
The French‑Swiss house Goyard makes a cameo with a sky‑blue Jouvence MM Toiletry Bag that mirrors the sky‑blue accents of Manchester City’s kit, while a Chanel 2024/25 Métiers d’art Suitcase rounds out his eclectic assortment.
Beyond Hermès, Haaland’s taste extends to Louis Vuitton’s vibrant collaborations, further cementing his reputation as a patron of high‑end fashion.
Luxury Meets Sport
As Norway prepares to meet the Ivory Coast in Dallas for the Round‑of‑32 encounter, supporters are eager to see which of Haaland’s prized accessories will accompany him on the field.
The intersection of elite sport and luxury collectibles is not new, but Haaland’s visible curation adds a fresh narrative to the World Cup’s off‑field story.
Collectively, these pieces illustrate how football’s biggest stars are leveraging their platforms to showcase investment‑grade fashion, turning everyday accessories into statements of personal brand and financial savvy.
Whether on the streets of Dallas or the stadium lights of Qatar, Haaland’s handbag choices will likely become a talking point for fans and collectors alike.