FuboTV Inc. announced a multi‑year partnership that will see the BIG3 league broadcast live on the Fubo Sports Network beginning with the 2026 season, delivering sixteen live contests and a library of over one hundred archived telecasts.
BIG3’s Ninth Season Takes Off
The ninth season of BIG3 kicked off on June 20 at the Intuit Dome in Los Angeles, with the tour set to travel to a series of U.S. cities throughout the summer, bringing high‑energy 3‑on‑3 basketball to new markets.
Under the agreement, Fubo will air two games each week, amounting to sixteen live games for the duration of the season, while also making more than one hundred past broadcasts from Seasons 6 through 8 available to viewers.
Executive Excitement at Fubo Studios
Pamela Duckworth, head of Fubo Studios, expressed enthusiasm about bringing BIG3 to Fubo Sports Network audiences, saying the partnership aligns with the network’s mission to deliver fresh, high‑energy sports content to a growing fan base.
Nikki Ambrifi, head of sales and sponsorships for BIG3, highlighted how the deal meets fans where they consume sports, offering flexibility across traditional broadcast and streaming platforms.
BIG3 will be available on a variety of platforms including Amazon Prime Video, Hulu + Live TV and LG Channels, while over‑the‑air stations in nearly one hundred U.S. markets will also carry the feed.
The BIG3 Format and Its Star Power
The league blends former NBA standouts, college legends and Hall of Famers in a fast‑paced 3‑on‑3 environment, delivering a unique mix of nostalgia and competition that appeals to both hardcore basketball aficionados and casual viewers.
A Strategic Play for Sports Media
The partnership underscores a shifting landscape where traditional broadcasters and digital platforms join forces to secure premium live sports properties, positioning FuboTV as a key player in the next generation of sports distribution.