
BIG3 Basketball’s Rise: From Niche League to Global Phenomenon
The BIG3, founded by Jeff Kwatinetz and Ice Cube, has evolved into a global basketball phenomenon, blending sport, music and entertainment while eyeing a $290 million expansion.
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The BIG3, founded by Jeff Kwatinetz and Ice Cube, has evolved into a global basketball phenomenon, blending sport, music and entertainment while eyeing a $290 million expansion.

Celebrating its 10th season, the Big3 showcases a unique mix of former NBA stars, charismatic leadership and expanding viewership, positioning itself for broader media reach and cultural impact.

The Big3 league, co‑founded by Ice Cube and Jeff Kwatinetz, will become publicly listed after merging with Graf Global Corp, valuing the company at $290 million and opening a path to global expansion.
Nasir Core’s 29‑point half ignites the BIG3 season, showcasing his FAMU roots, social media fame and upcoming battles with NBA veterans.
After a storied playing and broadcasting career, Rick Mahorn is back at the helm of the Detroit Amps, aiming to blend championship experience with a focus on teaching and professionalism.

The BIG3 will bring its eight franchises to Detroit this summer, featuring high‑profile players, a hometown Detroit Amps showdown, and an open practice in Warren.

FuboTV secures live and archived BIG3 games, expanding 3‑on‑3 basketball coverage across multiple streaming platforms.

The professional basketball league founded by Ice Cube is preparing to go public through a $290 million valuation, marking a first for US sports leagues.