Celebrity chef Guy Fieri has taken on a strategic ownership role with Legacy Motor Club, a NASCAR team that blends high‑octane racing with lifestyle branding.
A Culinary Twist in the Racing World
The partnership unites Fieri’s culinary empire with the team’s storied legacy and brings aboard seven‑time champion Jimmie Johnson as well as the iconic Richard Petty.
Country music star Darius Rucker, who entered the ownership group in March, adds a musical dimension to the roster.
Two full‑time Cup Series entries will be fielded, driven by Erik Jones and John Hunter Nemechek, with car numbers 43 and 42 honoring the Petty family’s racing heritage.
Fieri says the collaboration is about building something different that resonates with fans beyond the track, leveraging content, merchandise and shared experiences.
Expanding the Roster
Through its partnership with Food Network, the team plans to produce joint programming that fuses food, travel and motorsport, while also launching merchandise that reflects the crossover appeal.