Celebrity chef and television personality Guy Fieri has become a new co‑owner of Legacy Motor Club, the NASCAR Cup Series organization that fields multiple entries on the circuit. Known for his energetic presence on shows like "Diners, Drive‑Ins and Dives," Fieri brings a blend of culinary entrepreneurship and media savvy to the high‑octane world of stock car racing.
A Culinary‑Racing Fusion
Fieri, whose career spans Emmy‑winning Food Network programs, a chain of successful restaurants and a growing lifestyle brand, said he was drawn to the raw energy and community spirit of NASCAR. He joins a partnership that already includes veteran driver Jimmie Johnson and singer Darius Rucker, who previously became part of the team’s ownership group.
The team currently runs the No. 42 car for John Hunter Nemechek and the No. 43 car driven by Erik Jones, who sits inside the top‑16 of the championship standings. Looking ahead, Legacy Motor Club plans to expand to three full‑time entries in 2027, with the No. 84 car set to run the entire season and a driver to be announced.
Jimmie Johnson, a seven‑time Cup Series champion, praised Fieri’s authenticity and his ability to build a brand that resonates beyond race day. He highlighted the chef’s vision for collaborative content, fan‑engagement initiatives and licensed merchandise that will tie together food, lifestyle and motorsport.
Fieri’s involvement is expected to generate cross‑platform storytelling, from behind‑the‑scenes videos to special events that bring together racing fans and food enthusiasts. The move underscores a broader trend of celebrities investing in NASCAR teams to leverage the sport’s growing popularity.