Celebrity chef Guy Fieri has joined the ownership group of Legacy Motor Club, a NASCAR Cup Series team that is redefining fan engagement through a blend of racing, food and lifestyle content. Fieri expressed excitement about the collaboration, highlighting the team's unique approach to connecting with fans.
A New Flavor in the Pit Lane
The organization, formerly known as Richard Petty Motorsports, has been under the stewardship of Jimmie Johnson and Knighthead Capital, who acquired the team and guided its transition to Toyota in 2024. With a renewed performance focus, Legacy Motor Club plans to field three full‑time cars next season, featuring Erik Jones in the iconic #43, John Hunter Nemechek in the #42, and Riley Herbst slated to drive the third entry.
Beyond equity, Fieri's involvement is expected to extend to joint content creation and merchandise that blend racing, food, and lifestyle culture, a strategy that mirrors the team's broader ambition to broaden its appeal.
The move adds Fieri to a lineage of celebrity stakeholders that includes Michael Jordan and Pitbull, underscoring the growing intersection of entertainment and motorsport.