Norwegian forward Erling Haaland has become as recognizable for his sartorial choices as for his goal‑scoring prowess. In recent interviews he revealed a personal collection of Hermès bags that includes several Haut à Courroies (HAC) models, a line originally designed for equestrian equipment and known for its taller, narrower silhouette compared to the iconic Birkin.
A New Playbook for Masculinity
The HAC bags, available in a spectrum of colors and leathers, have turned heads not only among fashion editors but also on social media platforms where fans dissect every stitch. Haaland’s particular interest in a limited‑edition "Endless Road" version underscores a deliberate curation rather than a casual accessory.
Haaland is not alone in this sartorial shift. Fellow internationals such as Lionel Messi and Virgil van Dijk have also been spotted carrying high‑end handbags, while former Manchester United striker David Beckham long set a precedent for male athletes blending sport with luxury streetwear.
The phenomenon extends beyond individual taste. During the recent World Cup, the French men’s national team arrived in Qatar with luggage that included pieces from Hermès, Chanel and Louis Vuitton, signaling a collective embrace of luxury as part of team culture.
Stylist Jack Savoie, who has worked with several emerging footballers, notes that the conversation reflects a broader cultural shift toward gender‑neutral appreciation of beauty. "What used to be confined to runway shows is now part of everyday locker‑room dialogue," he says, emphasizing that the conversation is less about gender and more about personal expression.
Critics on social media have occasionally mocked Haaland for carrying a handbag, yet the same platforms also host a wave of supportive commentary praising his willingness to challenge traditional norms. This duality illustrates the evolving attitudes toward masculinity in contemporary sport.
Off the field, Haaland continues to perform at a high level, scoring in his first two World Cup appearances and reinforcing the narrative that style and athletic excellence can coexist without compromise.