Basketball

Hawks’ Lady Ballers Summer Camp Empowers Girls On and Off the Court

A five‑year‑old program blends basketball training with mindfulness, AI panels and life‑skill workshops to foster confidence and leadership

The fifth annual Lady Ballers Summer Hoops Fest returned to Sutton Middle School in Atlanta, drawing more than 130 girls between the ages of eight and fifteen. What began as a modest basketball clinic has evolved into a week‑long experience that blends skill development with personal growth.

Beyond the Game: Life Skills Take Center Stage

Campers start each day with drills that sharpen shooting, passing and defensive fundamentals, then move into competitive games that emphasize teamwork and sportsmanship. Beyond the court, the schedule includes mindfulness and meditation sessions led by Google employees, as well as panel discussions that explore artificial intelligence and inclusivity in both sports and business.

Chris Jacobs, senior director of the Atlanta Hawks Basketball Academy, says the program’s core mission is to teach girls that leadership extends far beyond the hardwood. “We want them to walk away with stronger time‑management habits, a clearer sense of purpose and the confidence to speak up in any room,” he explains.

Nine‑year‑old Skylar Peoples, who dreams of one day playing in the WNBA, says the camp has become a highlight of her summer. “I love basketball because it lets me meet new friends and feel good about myself,” she shares, noting that the mix of sport and self‑reflection has helped her grow both on and off the court.

The initiative also shines a light on the broader conversation about representation in tech‑driven industries. A recent panel featured women leaders from Google and the Hawks, discussing how AI can be leveraged to create more equitable opportunities for under‑represented groups in sports and beyond.

Organizers say the camp’s impact reverberates through the community, encouraging families to view athletics as a platform for holistic development. As the final day approaches, participants leave with not only improved basketball techniques but also a renewed commitment to lifelong learning and inclusive leadership.

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