Latest Slidescroller coverage mentioning Google across Football, Basketball, Soccer.
Oregon State’s baseball program will open the 2027 season in Surprise, Arizona, as part of the College Baseball Series, while announcing facility upgrades and the hiring of Andrew Moore as pitching coach.
An examination of how the Crimson Tide's 2026 slate stacks up against conference peers, the limits of early Strength‑of‑Schedule metrics, and the perspectives of leading analysts.
The basketball that sealed the New York Knicks' 2026 NBA Finals victory is set for auction at Sotheby's, where experts project a price of up to $3 million.
As the ACC expands to a nine-game conference slate, Virginia Tech is weighing a handful of non-conference foes that promise regional rivalries, recruiting benefits and television appeal.
Azzi Fudd becomes the latest high‑profile WNBA player to join the newly announced Project B, a 2027 global league that promises six‑figure salaries and worldwide streaming, joining a wave of stars seeking alternative competition.
The U.S. Soccer House opened its doors in Venice Beach early Thursday, drawing a crowd of early‑morning supporters and showcasing a lineup of sponsor experiences ahead of the tournament’s group stage.
An analysis of the leading fantasy soccer selections for the 2026 World Cup, highlighting top stars, mid‑tier talents and strategic considerations.
Google’s suite of AI‑enhanced tools is giving soccer fans across the United States, Canada and Mexico real‑time access to scores, navigation and interactive content as the 2026 World Cup unfolds.
Google’s new Stadium Soccer Ball, priced at $45, arrives before the World Cup final on July 19, while the UK store adds Chrome Dino FC figurines and jerseys.
A new global offseason basketball league, Project B, is set to launch in November 2026, streaming live on YouTube under the production of Host Broadcast Services, and will showcase a groundbreaking Formula 1‑style model for both women and men, with Tokyo as its first host city.
CBS Sports ranks Auburn’s 2026 midseason slate as the fifth‑toughest, pitting the Tigers against Georgia, Ole Miss and LSU, while Coach Alex Golesh seeks to prove his vision with a roster built around recent USF transfers.
The upcoming World Cup matches in Seattle are projected to generate nearly $850 million for King County, while the city’s long‑standing soccer tradition and tech‑driven growth set the stage for a transformative summer.
A look at the journey of Canadian soccer fans, from early disappointments to the historic 2022 World Cup qualification, highlighting the role of the Voyageurs and the emergence of home‑grown stars.
Michigan's roster is nearly set for the upcoming season, with one scholarship spot open, key departures to the NBA, and a strong recruiting class aiming to keep the team competitive.
A new storytelling project by The Athletic, sponsored by Google, will distill the unique football cultures of all 48 nations set to compete in the 2026 World Cup into a single phrase per country, highlighting the diversity of fan experiences across the United States, Canada, Mexico and beyond.
The Cavaliers are exploring a potential trade of star guard Donovan Mitchell as they assess defensive vulnerabilities alongside plans to re‑sign James Harden.
The Atlantic Coast Conference’s 18‑team format reshapes Syracuse’s slate, introducing double‑headers, a first‑time Dome appearance and a notable omission of North Carolina State.
The National Women's Soccer League is leveraging a surge in soccer enthusiasm and new leadership to transform casual interest into lasting fandom and attract deeper brand collaborations.
Google announced a multi‑year deal with U.S. Soccer that will integrate AI‑driven Search features, a Gemini‑powered photo booth and sponsorship of key events, extending the company’s reach across men’s and women’s national teams and several international squads.
In a recent commentary, Kelce highlighted the cultural significance of Sunday football and questioned the wisdom of adding nighttime and international contests that could reshape the fan experience.
Google's multiyear partnership with U.S. Soccer makes it the 27th sponsor heading into the 2026 FIFA World Cup, bringing AI‑driven experiences and a high‑profile campaign with national team players.
Elias Pearl, a four-star wide receiver from Port Charlotte, Florida, announced his commitment to the University of Florida, selecting the Gators over Florida State, Ole Miss, Georgia and LSU. His decision highlights a recruiting class that now boasts 16 pledges, including six four-star prospects.
The St. Louis Cardinals have seen a surge in fan support, with record attendance and enthusiastic crowds at Busch Stadium. Manager Oli Marmol’s free‑ticket strategy and the team's unexpected on‑field success have reignited the fan base, while front‑office decisions by President of Baseball Operations Chaim Bloom could influence the club's direction.
After losing their primary big men, Michigan State turned to 7‑foot‑2 Anton Bonke, a recruit whose height, skill set, and work ethic align perfectly with Coach Tom Izzo’s vision for a more imposing frontcourt.