A summer of soccer and culture
Houston Dynamo FC has partnered with Kroger to launch the Houston Dynamo Soccer Celebration, a multi‑week showcase that will transform Shell Energy Stadium into a hub of soccer, music and community activity throughout July.
The celebration will feature live match viewings of international friendlies, a concert by the norteño group Los Tucanes de Tijuana, and a special L.O.U.D.FEST concert scheduled for July 10, bringing a blend of sport and music to the venue.
Global teams and fan experiences
In addition to Dynamo action, the stadium will host live viewings of the Mexican National Team in partnership with the Federación Mexicana de Fútbol, allowing supporters across the region to follow the squad together.
Beyond the games, Shell Energy Stadium will offer a range of interactive experiences, including a Matchday Terrace, a Michelob Ultra Beer Garden, and guided tours of player locker rooms, giving fans a behind‑the‑scenes look at the facilities.
The Houston Dash have opened Dash House, a dedicated space for community programming, while Dynamo & Dash Charities together with Kroger are rolling out a five‑week free soccer program aimed at neighborhoods across Houston.
Fans can secure tickets and stay updated on the schedule by texting SOCCER to 275748, a service that will keep them informed of any changes or additional events.
Local partners such as the Houston Hispanic Chamber of Commerce, Communities in School – Houston and SWE Homes are also supporting the initiative, underscoring the event’s role in fostering community engagement.