Jimmie Johnson, a seven‑time NASCAR champion whose name has become synonymous with American stock‑car racing, is set to take the wheel one last time at the Daytona 500 — not as a driver but as the majority owner of Legacy Motor Club.
A legacy reborn
The rebranded Legacy Motor Club fields a roster that reads like a who’s‑who of sport and entertainment, blending championship drivers such as Scott Dixon and Dario Franchitti with Grammy‑winning musicians, Hollywood actors and former MLB All‑Star Chase Utley.
Among the high‑profile partners announced are celebrity chef Guy Fieri and tennis great Andy Roddick, who have taken equity stakes, while home‑improvement giant Lowe’s is slated to return as the primary sponsor of the No. 48 entry, a move Johnson hopes will inject fresh momentum into the brand.
Looking ahead, the organization is preparing to field a third full‑time entry for the 2027 season, with names like Erik Jones, John Hunter Nemechek and Riley Herbst floated as potential candidates, a strategy designed to broaden the team’s on‑track competitiveness.
Beyond the track, Johnson’s own celebrity is being cemented by a Hollywood Walk of Fame star awarded in 2024, underscoring a career that has already earned 83 race victories and a unique place as the only driver named AP Male Athlete of the Year.