The centerpiece of the upcoming World Cup final in New Jersey will travel under a very special piece of luggage. Rather than a standard case, the trophy will be secured inside a bespoke Louis Vuitton trunk that has been engineered for both security and spectacle.
The trunk is distinguished by a golden V that stands for Victory and Vuitton, wrapped in the brand’s iconic monogram pattern. Gold‑plated brass corner protectors add a touch of durability, while the interior is lined with soft beige leather and bears a discreet patch commemorating the partnership between Louis Vuitton and FIFA.
This marks the fifth successive occasion that Louis Vuitton has been entrusted with designing a trunk for the World Cup trophy, a testament to the brand’s enduring relationship with the tournament and its organizers.
A Legacy of Luxury and Sport
Pietro Beccari, CEO and Chairman of Louis Vuitton, said the company and FIFA share a commitment to excellence and a belief in sport’s power to inspire. He added that the collaboration is a particular honour, especially given the trophy’s usual home at the FIFA Museum in Zurich.
Luxury brands have a long history of crafting trophies for major sporting events. Tiffany & Co., for example, has created the Vince Lombardi Trophy for the Super Bowl, while Louis Vuitton also produces bespoke trophy trunks for Formula 1 circuits under a decade‑long agreement.
The trunk’s journey to the New York‑New Jersey stadium underscores how high‑end fashion houses continue to embed themselves in the cultural fabric of global sports, turning functional transport into a statement of prestige and partnership.