A sneaker rooted in Sedona's turquoise arches
McDonald's has teamed up with NBA star Devin Booker to unveil the Nike Book 2 McDonald's sneaker, a limited‑edition release that blends the fast‑food chain's iconic branding with the athlete's personal story.
The design draws on Booker's path from a McDonald's All‑American alum to a professional basketball star, and it is inspired by the distinctive turquoise‑arched restaurant located in Sedona, Arizona.
Two colorways will be offered: a special Friends & Family edition that will be handed out via a sweepstakes within the McDonald's app, and a broader release slated for June 2.
Fans can enter the sweepstakes by purchasing one of six new specialty drinks through the app between May 22 and May 28, giving them a chance to secure the exclusive pair before the general drop.
The general release will be available on June 2 through Nike.com, select partner shoe retailers and the Nike App, ensuring wider access for collectors and sneaker enthusiasts.
Beyond the footwear, the partnership includes a pop‑up event where attendees can purchase the sneakers ahead of the official launch, with details to be shared across McDonald's, Booker's and Nike social channels.
Devin Booker noted that McDonald's has been part of his story since his early days as a McDonald's All American, making the collaboration a full‑circle moment that celebrates both his athletic and cultural roots.
Technical details of the shoe include a forefoot Air Zoom unit, a Cushlon 3.0 midsole, a plush foam sock liner and a modernized, molded upper, underscoring Nike's commitment to performance and style.