On May 30, Michelob ULTRA will transform Union Yards in Chester, Pennsylvania, into a vibrant gathering spot for soccer enthusiasts ready to experience the UEFA Champions League. The event marks the first of many Soccer Celebration festivities presented by the brand, blending live sport with a festive atmosphere.
Kickoff Celebration Details
The evening will feature a soccer challenge that gives participants the opportunity to win two tickets to a match in Philadelphia. Every attendee who is 21 or older will receive a complimentary beer courtesy of Michelob ULTRA, adding a relaxed, celebratory vibe to the watch party.
Beyond the Champions League broadcast, the partnership will roll out a summer‑long series of Soccer Celebrations that will stream FIFA World Cup 2026 group‑stage fixtures, showcase a rotating menu inspired by competing nations, and host a Fan Activation Zone filled with interactive games, live music, and special guest appearances.
A Summer of Soccer Celebration
Union Yards and the adjacent Reaney Street will serve as the central hub for fans throughout the tournament, offering free entry after advance registration. The venue’s globally inspired food and beverage offerings will rotate to reflect the nations represented in each upcoming match, creating a culinary journey that mirrors the excitement on the pitch.
How to Join the Action
Fans can secure their spot by registering in advance, a process that also unlocks complimentary tickets through SeatGeek, the Philadelphia Union’s official ticketing partner. This seamless integration ensures that supporters can focus on the game, the challenge, and the community spirit that defines the Soccer Celebrations.