Major League Soccer made its much-anticipated return to Apple TV this week, ending a brief hiatus that coincided with the conclusion of the FIFA World Cup.
Apple TV’s sweeping MLS coverage
The platform now holds the rights to broadcast every MLS match, offering subscribers in more than 100 countries a seamless viewing experience without additional fees or blackout restrictions.
The surge in soccer enthusiasm across the United States, spurred by the 2022 World Cup co‑hosted by the United States, Mexico and Canada, has translated into record viewership numbers for the league.
Among the familiar faces re‑joining their clubs are Columbus Crew defender Steven Moreira and Orlando City SC goalkeeper Maxime Crépeau, while global icons such as Lionel Messi prepare for a high‑profile comeback with Inter Miami CF.
Apple TV is complementing the live matches with original documentaries, including "Messi's World Cup: The Rise of a Legend" and "Messi Meets America", as well as exclusive analysis that deepens fans’ engagement with the sport.
The partnership underscores a strategic shift in how major sports leagues are leveraging streaming services to reach a worldwide audience, positioning MLS alongside other global competitions on a single, accessible platform.