MLS Meets Apple: A New Streaming Experience
Major League Soccer is making its comeback on Apple TV, bringing a suite of exclusive features that blend sport with music and navigation. Fans can now stream club‑curated playlists on Apple Music, while Apple Maps provides dedicated Matchday Guides crafted by the leagues and city‑specific insights from players.
Real Salt Lake star Diego Luna has contributed a Warm‑Up Playlist that sets the tone for matchday, and Inter Miami’s Dayne St. Clair alongside Vancouver Whitecaps midfielder Sebastian Berhalter are also curating their own selections. These playlists give supporters a soundtrack that mirrors the energy of the game.
Beyond audio, Apple Maps offers interactive guides that highlight key venues, local hotspots, and player‑recommended routes, turning every match into a full‑day experience. The integration aims to deepen fan engagement by linking the excitement of the stadium with the surrounding community.
To mark the return, adidas is staging a two‑day celebration in Brooklyn, New York, featuring watch parties, live appearances by MLS players, and a showcase of the league’s newest jerseys. The event underscores the partnership’s focus on community, fashion, and the cultural fabric of soccer in the United States.
Apple TV is accessible on more than a billion screens across a range of devices, ensuring that viewers can tune in wherever they are. New subscribers receive a seven‑day free trial, and anyone who purchases a new Apple device can enjoy three months of Apple TV at no cost, lowering the barrier to entry for the league’s expanding digital audience.