Motorsport Network has announced a partnership with NASCAR that will see the two entities collaborate on distributing original NASCAR‑created content to a worldwide audience.
A New Distribution Alliance
The agreement grants Motorsport Network rights to share the ‘Inside the Race’ podcast, produced by NASCAR Studios, as well as a suite of digital features that highlight the personalities behind the sport.
Motorsport Network’s editorial talent will also appear in digital packages created by NASCAR, blending the two brands’ storytelling approaches and offering fans a richer, cross‑platform experience.
SiriusXM Extends Its Broadcast Footprint
In late May, NASCAR renewed its radio agreement with SiriusXM, securing race‑by‑race coverage of all three of its national series. The arrangement ensures that fans across the United States can tune in for live commentary and analysis throughout the 2026 season.
The 2026 Campaign Calendar
The 2026 NASCAR Cup Series began in mid‑February and is slated to conclude with the Championship Race in Miami in early November, providing a clear timeline for the upcoming schedule.
Executive Insights
Tim Clark, NASCAR’s chief brand officer, said the collaboration leverages Motorsport Network’s global reach to amplify NASCAR’s moments and personalities for a broader audience.
Dan Owen, Motorsport Network’s global chief commercial officer, added that the partnership creates value by uniting NASCAR’s brand with the network’s extensive distribution capabilities.
The deal also reflects the recent acquisition of Motorsport Network Media by GMF Capital in June 2023, a move that has bolstered the company’s financial backing and strategic direction.