The Creative Vision
NASCAR and The Rolling Stones have unveiled a collaboration that fuses the high‑octane world of stock car racing with the timeless swagger of rock 'n' roll. The partnership, timed to the July 10 release of the band's new studio album "Foreign Tongues," will roll out a suite of officially licensed products, limited‑edition vinyl pressings and original video content that spotlights the common DNA of speed and showmanship.
Central to the rollout is a fan‑focused experience in Chicago, where the two brands will converge during the NASCAR Chicagoland race weekend on July 4‑5. Attendees can expect a custom‑built listening lounge show car to cruise the city, a special merchandise collection, and two exclusive collector vinyl editions of "Foreign Tongues" that blend the visual language of NASCAR with the band's iconic aesthetic.
A Rock 'n' Roll Takeover in Chicago
The activation features a hero film that reimagines NASCAR drivers Jesse Love, Connor Zilisch and Carson Hocevar as members of a touring rock band, alongside rock‑star personality Cleetus McFarland. The narrative draws parallels between life on the road for a band and the traveling circus of a racing series, emphasizing performance, camaraderie and the thrill of the crowd.
Megan Malayter, NASCAR Vice President of Licensing and Consumer Products, said the collaboration "captures the shared spirit of performance" that drives both the sport and the band. Her statement underscores how the partnership is designed to resonate with fans who appreciate high‑energy competition and artistic expression alike.
Fans will be able to purchase the co‑branded apparel, a signature NASCAR racing jacket and other limited‑edition items through NASCARShop.com and shop.rollingstones.com, ensuring that the collaboration extends beyond the track and the stage into everyday wear.