NASCAR has announced a partnership with legendary rock group The Rolling Stones that brings the band's new album 'Foreign Tongues' to the world of stock car racing.
A Rock‑Infused Promotion
The collaboration is highlighted by a music video that features young NASCAR drivers Connor Zilisch, Carson Hocevar and Jesse Love, who are portrayed as members of a touring rock band.
Filmed with a playful vibe, the clip shows the drivers clowning around, playing cards, and riding in a tour bus driven by YouTube influencer Garrett Mitchell, while Carson Hocevar scribbles the number 77 on a sleeping Connor Zilisch's face in black marker.
The video concludes with the trio at the track, signing autographs and posing for photos with fans, underscoring the sport's effort to connect with both longtime enthusiasts and a younger audience.
Megan Malayter, vice president of licensing and consumer products for NASCAR, said the band's iconic status and broad appeal make the partnership a natural fit for reaching across generations.
Beyond the video, the deal includes a merchandise collection and NASCAR‑themed vinyl editions of 'Foreign Tongues', giving fans a unique way to experience the album.
Bridging Generations
Connor Zilisch, a self‑described music fan who grew up listening to Foo Fighters, Linkin Park and the Red Hot Chili Peppers, recalled the experience as unforgettable, noting the 90s‑style clothing and jewelry used on set.