NASCAR and The Rolling Stones have unveiled a collaboration that brings together two icons of American culture — high‑speed motorsport and timeless rock ‘n’ roll — to celebrate their shared histories of performance, road‑life camaraderie and fan devotion.
The partnership is timed with the upcoming release of The Rolling Stones’ new studio album, *Foreign Tongues*, scheduled for July 10, and will be introduced through a specially produced hero film that spotlights NASCAR drivers Jesse Love, Connor Zilisch, Carson Hocevar and the outspoken racer Cleetus McFarland, set against the backdrop of the band’s fresh tracks.
A Multi‑Faceted Collaboration
The agreement encompasses a suite of officially licensed products, including limited‑edition apparel highlighted by a signature NASCAR racing jacket, two collector‑grade vinyl versions of *Foreign Tongues*, and a custom‑built NASCAR listening lounge show car that will tour Chicago in the days leading up to the Chicagoland race weekend on July 4‑5.
Fans can purchase the NASCAR x The Rolling Stones collection through NASCARShop.com and shop.rollingstones.com, with additional items available trackside during the Chicago race weekend, allowing enthusiasts to take home a piece of the crossover event.
Beyond merchandise, the collaboration underscores a cultural dialogue that mirrors the disciplined precision of professional drivers with the improvisational spirit of touring musicians, offering a narrative that resonates with audiences who thrive on both speed and song.