NASCAR has teamed up with the legendary rock group the Rolling Stones to produce a music video that blurs the line between stock‑car racing and classic rock. The project showcases a trio of rising drivers — Connor Zilisch, Carson Hocevar and Jesse Love — who are cast as members of a touring band, bringing a playful, rock‑star vibe to the track.
Directed with a nod to 1970s music videos, the clip follows the drivers as they clown around during a photo shoot, play cards, stop at a bar, and finally appear in their fire suits on the speedway, signing autographs and posing for fans. The visual is set to the Stones’ new single “In The Stars,” the first track from their upcoming album “Foreign Tongues.”
The partnership extends beyond the screen, offering a merchandise collection and limited‑edition vinyl of the album. Megan Malayter, NASCAR’s vice president of licensing and consumer products, explained that the collaboration was designed to tap into the band’s enduring appeal across generations, introducing their music to a younger, motorsport‑savvy audience while giving longtime fans a fresh way to engage with racing.
The Stones’ Enduring Reach
Since forming in 1962, the Rolling Stones have sold millions of records, earned induction into the Rock and Roll Hall of Fame in 1989, and continue to dominate playlists worldwide. Their collaboration with NASCAR marks a strategic move to bridge the gap between rock culture and the high‑octane world of stock car racing, creating a shared experience that resonates with both older fans and the sport’s new generation.
For Connor Zilisch, the project has been a personal milestone. The driver, who describes himself as a huge music fan, says the partnership deepened his appreciation for the Stones’ catalog and even inspired him to dress in 90s‑era leather and jewelry while filming. He described the experience as “memorable,” highlighting the unique blend of his two passions.
The video concludes with the three drivers at the track, fire suits on, signing autographs and posing for pictures with fans — a moment that both the racers and the band’s representatives called a highlight of the collaboration.