NASCAR's Bold Broadcast Shuffle
NASCAR has sealed a seven‑year, $7.7 billion agreement that will see Amazon Prime Video and TNT Sports share the bulk of its broadcast rights, marking one of the most lucrative deals in sports media history.
Under the new arrangement, Prime Video and TNT will each air five mid‑season races, swapping the traditional Fox slot for the Sonoma event, which now serves as the opening round of the In‑Season Challenge.
Bracket‑Style In‑Season Challenge
The challenge pits 32 drivers against one another in a bracket format determined by their point standings after the Pocono Raceway weekend, adding a fresh competitive layer to the schedule.
Broadcast Team and Coverage Timeline
Commentary will be led by veteran Adam Alexander alongside former champion Dale Earnhardt Jr. and analyst Steve Letarte, who will bring a blend of experience and fresh perspective to the telecast.
TNT’s coverage will run through the iconic Brickyard 400 at Indianapolis Motor Speedway in late July, after which NBC will assume the remaining NASCAR dates in August.
From Sonoma to Indianapolis
The Toyota Save Mart 350 at Sonoma Raceway is set to start at 3:30 p.m. ET on Sunday, June 28, kicking off the new era with a West Coast showcase.