The Coca‑Cola 600, a cornerstone of NASCAR’s Memorial Day weekend slate, will no longer be broadcast live on Fox. A new media‑rights agreement has shifted the flagship event to Amazon Prime Video, where it will headline a package of five races that the streaming service will air throughout the season.
A New Broadcast Team Takes the Helm
Prime Video’s coverage will be anchored by veteran announcer Adam Alexander, with former drivers Dale Earnhardt Jr. and Steve Letarte providing analysis. The trio will also reunite for the five races slated to air on TNT Sports in 2026, ensuring continuity for viewers across both platforms.
NBC’s portion of the NASCAR schedule is being trimmed from 20 to 14 races, with ten of those now landing on USA Network. This realignment reflects a broader shift toward multi‑platform distribution, giving fans more choices but also a fragmented viewing experience.
Where the Action Will Unfold
The five races moving to Prime Video include the historic Coca‑Cola 600 at Charlotte Motor Speedway, the thrilling weekend at Nashville Superspeedway, the high‑speed spectacle at Michigan International Speedway, the road‑course challenge at Pocono Raceway, and the debut of the Coronado Street Course on Naval Base Coronado. Each event will stream live at 6:00 p.m. ET on its designated Sunday, beginning with the Charlotte race on May 24.
For viewers, the migration to streaming means the races will be accessible on multiple devices, from smart TVs to mobile phones, without the need for a traditional cable bundle. At the same time, the reduced presence on NBC and Fox may affect advertising revenue and the traditional broadcast‑day rhythm that long‑time fans have come to expect.
Implications for the Sport
NASCAR’s partnership with both Amazon Prime Video and TNT Sports signals a strategic move to broaden its digital footprint. By leveraging the reach of streaming platforms, the series hopes to attract younger audiences while still preserving the heritage of events like the Coca‑Cola 600. The success of this model will likely influence future negotiations and the way other sports negotiate media rights.