Netflix Extends 'The Rest Is Football' Podcast
Netflix has announced that it will keep The Rest Is Football podcast running well past the World Cup, extending the series for at least the next two Premier League seasons. The show, fronted by former BBC star Gary Lineker, will now drop new episodes every Monday and Friday, giving listeners a regular dose of football analysis and behind‑the‑scenes conversation.
While the podcast never became a ratings juggernaut, its steady audience in the United Kingdom was enough to convince the streaming giant that the format merits continuation, underscoring how niche sports content can still drive subscriber engagement.
A Broader Sports Strategy
The renewal forms part of a larger push by Netflix to deepen its sports portfolio. In recent months the company has poured resources into live‑event rights, expanding its NFL and MLB packages while also positioning itself for the upcoming 2027 Women’s World Cup.
Industry observers note that the move signals Netflix’s ambition to become a serious player in global soccer broadcasting, with speculation that it could eventually bid for the U.S. rights to the 2030 and 2034 World Cups, further cementing its role in the sport’s media ecosystem.