A new chapter for college football fans
Nike’s latest release arrives as the 2026 college football season looms, with the company rolling out jerseys that spotlight the most marketable players in the name‑image‑likeness era. Priced at $139.99, the garments can be customized and purchased on Fanatics.com, turning fan support into a direct revenue stream for student‑athletes.
The drop includes apparel for athletes from eight institutions that have partnered with Nike, giving supporters a direct line to the players they cheer for. This limited‑edition collection blends team colors with personalized elements, allowing buyers to add their own touches before checkout.
Among the highlighted names are Clemson’s T.J. Moore and Sammy Brown, Florida’s Jadan Baugh and Myles Graham, Florida State’s quarterback Ashton Daniels, Georgia’s Lawson Luckie, Oklahoma State’s trio of Drew Mestemaker, Caleb Hawkins and Wyatt Young, Texas’ Arch Manning, USC’s Jayden Maiava, and West Virginia’s Michael Hawkins Jr. Each jersey reflects the colors and branding of its respective program, turning each piece into a tribute to the athlete’s on‑field impact.
The initiative also reinforces the NCAA’s role in shaping the commercial landscape of college sports, as the organization’s partnership with Nike and Fanatics creates a centralized marketplace for enthusiasts. By linking on‑field performance with consumer demand, the move signals a shift in how student‑athletes monetize their growing profiles, turning jersey sales into a new avenue for name‑image‑likeness earnings.