Nike has unveiled a limited‑edition version of its iconic Total 90 boot, dubbed the "Beautiful Game", in partnership with the University of Oregon’s Ducks of a Feather (DOAF) NIL brand.
Design inspired by a world of cultures
The sneaker’s upper is crafted from a woven fabric that ensures each pair bears a distinct pattern, while reflective accents and custom DOAF branding add a subtle yet distinctive flair. Gold‑tipped laces and a glow‑in‑the‑dark rubber outsole complete the look, echoing the vibrant palettes of the World Cup host nations.
Beyond aesthetics, the shoe celebrates the global reach of football, weaving together motifs from the tournament’s diverse host countries into a single, eye‑catching palette.
A milestone in athlete‑driven collaborations
The collaboration marks a notable moment in the evolving landscape of name, image and likeness agreements, showcasing how collegiate athletes can influence product design at the highest level of sport.
Set to launch in a limited run, the release will be available through Nike’s official channels, with interested buyers directed to the brand’s website for purchase details.