Outlaw Light Beer, the fastest‑growing independent light beer in the United States, has announced a partnership with 23XI Racing that will see the brand featured in the 2026 NASCAR Cup Series in Nashville. The deal reflects the company’s aggressive expansion into sports and entertainment, leveraging the popularity of NASCAR to reach new audiences across all 50 states.
Under the agreement, Outlaw Light will receive prominent branding on the No. 45 Toyota Camry XSE driven by Tyler Reddick, as well as a suite of fan experiences, retail activations and VIP events throughout the season. The collaboration is designed to connect the beer brand with the core NASCAR fan base while highlighting the shared values of competition, community and authenticity.
Tyler Reddick has burst onto the NASCAR scene with a stellar start, winning the first three races of the season, including the Daytona 500, and currently leading the points standings with five victories to his name. His rapid ascent adds extra excitement to the partnership, giving Outlaw Light a high‑profile platform as the sport’s rising star.
Nashville Takeover Details
The partnership will culminate in a Nashville takeover at Chief’s on Broadway from May 29‑31, featuring a meet‑and‑greet with Reddick and an official Outlaw x 23XI watch party. In addition to the fan‑focused activities, the weekend will showcase retail activations and exclusive experiences that tie the brand directly to the local community.
Ari Opsahl, CEO of Outlaw Light, emphasized the alignment between racing culture and the brand’s identity, stating that the collaboration “captures the spirit of competition and camaraderie that defines both NASCAR and our beer.” The deal also brings together other 23XI partners such as Field & Stream, Pinnacle Financial Partners and Hardee’s, creating a multifaceted activation ecosystem.
Beyond this Nashville event, Outlaw Light continues to expand its distribution network, now available in all 50 states, and plans to deepen its involvement in sports sponsorships and entertainment moments. The partnership with 23XI Racing is positioned as a cornerstone of the brand’s broader strategy to become a staple in the lifestyle of American consumers who value quality, flavor and community.