A love letter to the Three Lions
Palace, the London‑based streetwear label, has teamed up with Nike to craft a special capsule collection that will dress the England men’s national soccer team in the weeks leading up to the FIFA World Cup. The partnership, announced ahead of the tournament’s opening match, blends Palace’s urban aesthetic with Nike’s performance heritage, delivering a range of pre‑match training gear and off‑pitch lifestyle pieces.
The collection, dubbed “The Three Lions by Palace,” arrives on June 12, just one day after the World Cup kicks off, and will be stocked at select retailers including nike.com. A portion of the proceeds is earmarked for Football Beyond Borders, a charity that uses soccer to promote education and social inclusion, with the organization’s logo featured on limited‑edition pre‑match kits worn by the squad during warm‑up fixtures on June 6 and 10.
Celebrating unity on and off the pitch
A short campaign film fronted by England legends Wayne Rooney and Jill Scott serves as a visual ode to the team’s spirit. The footage weaves together moments of pride, community and the shared passion of fans, reinforcing how soccer can bridge cultures and generations. Rooney and Scott, both former internationals, bring personal narratives that echo the brand’s message of collective identity.
The capsule’s release coincides with a series of warm‑up matches in which the England squad will sport the special kits, giving supporters a first look at the designs that will soon be available to the wider public. While the initial drop targets collectors and fans eager to own a piece of World Cup history, the broader launch on June 16 ensures that the collaboration’s impact reaches a global audience.
Beyond the apparel, the partnership underscores a growing trend of fashion brands aligning with sports institutions to amplify social causes. By supporting Football Beyond Borders, Palace and Nike demonstrate how commercial ventures can contribute to education and inclusion initiatives, turning a commercial capsule into a vehicle for positive change.