Penn State has ended its 33‑year partnership with Nike and will start a new 10‑year deal with adidas that could total as much as $300 million in cash, equipment and name‑image‑likeness funding.
Under the agreement, adidas will become the official footwear, uniform, apparel and sideline provider for all 31 of Penn State’s varsity programs, while also collaborating with the university to craft high‑impact NIL agreements and marketing campaigns for its athletes.
Pat Kraft, Penn State’s athletic director, said the partnership “sets an industry standard” and will help elevate the university’s athletics nationally and globally. John Miller, president of adidas North America, added that the company is “committed to partnering with universities like Penn State.”
A new era for Penn State Athletics
The rollout will include a series of events to mark the transition, such as a pop‑up shop at the Pegula Ice Arena that will run for seven days in July and showcase exclusive adidas merchandise. A limited‑edition ice cream flavor from the Penn State Creamery will also debut to celebrate the new brand.
Fans can expect to see new gear on store shelves beginning July 1, while discounted Nike items are being cleared through the university’s eBay surplus site. The university will also offer photo opportunities with the 1982 and 1986 national championship trophies on select days.
The deal reflects a broader shift in collegiate apparel strategy, as schools seek partnerships that combine financial resources, cutting‑edge equipment and expanded marketing reach for student‑athletes.