Roku Unveils Soccer Zone Ahead of 2026 World Cup
Roku has introduced a dedicated Soccer Zone that will serve as the central gateway for fans tracking the upcoming FIFA World Cup 2026. The hub consolidates live broadcasts, real‑time scoreboards and match alerts into a single interface, aiming to simplify the viewing experience across the tournament’s many markets.
The partnership brings together Roku’s streaming platform with Fox One, the official English‑language broadcaster of the tournament, and Peacock, expanding the ecosystem of available content. The Soccer Zone will roll out in the United States, Canada, Mexico, Brazil, Colombia, Argentina and the United Kingdom, covering the primary regions where the competition will be aired.
To accelerate adoption, Roku is offering a bundled package that pairs a Roku Streaming Stick Plus with a 30‑day free trial of Fox One for $24.99. Eligible users can also claim a three‑day complimentary trial of Fox One directly through The Roku Channel, giving them a taste of the service before committing.
Beyond premium streams, the Soccer Zone integrates a selection of free, ad‑supported FAST channels, including Fox Sports and FIFA+, delivering highlights, analysis and exclusive behind‑the‑scenes footage without a subscription fee. Live score updates and comprehensive tournament coverage keep fans connected even when they are not watching a match live.
By leveraging a single Roku account, viewers can sign up for services, manage subscriptions and receive personalized reminders, all within the same interface. The initiative reflects Roku’s broader strategy to become a one‑stop destination for sports content as the world’s biggest soccer event approaches.