A Cross‑Generational Jam
The Rolling Stones are set to drop their 25th studio album, *Foreign Tongues*, this Friday, and the buzz around the record is already taking a surprising turn. A newly released music video features three NASCAR drivers — Connor Zilisch, Carson Hocevar and Jesse Love — playing the role of a touring rock band, turning the track’s first single, “In The Stars,” into a visual rally.
Directed with a tongue‑in‑cheek sensibility, the clip shows the drivers clowning around during a photo shoot, swapping racing helmets for leather jackets, tossing cards on a table and mingling with fans at the track. The aesthetic leans heavily on 90s‑era style, from oversized tees to chunky jewelry, giving the scene a nostalgic yet fresh vibe.
Megan Malayter, NASCAR’s vice president of licensing and consumer products, said the partnership is designed to bridge generations. “The Stones have an ageless appeal that resonates with longtime racing fans and younger audiences alike,” she explained, noting that the collaboration also brings a limited‑edition merchandise collection and special vinyl pressings of *Foreign Tongues* to the market.
For Zilisch, the experience was more than a promotional stunt. “I grew up listening to Foo Fighters and Linkin Park, so being on set with the Stones felt like stepping into a different world,” he recalled, describing how the crew dressed him in vintage leather and accessorized with retro jewelry. Hocevar, who pilots the No. 77 Chevrolet for Spire Motorsports in the Cup Series, added that the shoot let him explore a side of his personality that fans rarely see behind the wheel.
The video’s concept — portraying the drivers as a band on the road — serves a dual purpose. It highlights the crossover potential of sports and music while giving the Stones a fresh platform to reach younger, adrenaline‑driven fans. By aligning the high‑octane energy of NASCAR with the timeless swagger of the Rolling Stones, the campaign aims to broaden the appeal of both brands ahead of the album’s release.