A Summer of Soccer and Community
ShopRite’s “We Kick It Here Tour” is turning store parking lots across the Northeast into vibrant soccer‑themed fan zones, running from June 5 through July 19.
The tour will make two stops in Morris County, New Jersey: a Friday evening event in Lincoln Park on July 17 from 2:30 p.m. to 6:30 p.m., followed by a Saturday afternoon gathering in Morristown on July 18 from 11 a.m. to 3 p.m.
Each location will feature product sampling, face painting, interactive games and other activities designed to celebrate fan culture and bring neighborhoods together.
National brands are joining the activation, with Coca‑Cola, Chobani, Kraft Heinz, Ferrero, General Mills, Mission Foods and ICEE providing samples and on‑site promotions.
Francisco Alberto, Vice President of Sales and Marketing for Wakefern Food Corp., emphasized that the tour is about more than soccer — it’s a chance for communities to connect and for local retailers to showcase their offerings.
Beyond Morris County, the tour spans nine states — including Pennsylvania, New York, Connecticut, Delaware and Maryland — reaching a total of 23 sites and engaging thousands of fans before it wraps up on July 19.