A Global Canvas
Sports Illustrated is set to unveil a unprecedented series of 48 covers for the 2026 World Cup, each crafted by an artist who shares a direct link to one of the tournament’s participating nations.
The selection process follows strict FIFA criteria, requiring artists to be born in, raised by, or long‑time residents of the country they represent. This ensures that every visual narrative is rooted in authentic cultural experience, turning the collection into a mosaic of personal stories and national pride.
Among the celebrated names attached to the project are Lionel Messi, Diego Maradona, Christian Pulisic and other luminaries who have been highlighted in the official briefing. Their involvement underscores the tournament’s ability to bridge generations, linking legends like Maradona with emerging stars such as Erling Haaland and James Rodriguez.
The artwork goes beyond mere team insignia; it captures emotional scenes that reflect the everyday life, traditions and aspirations of fans across continents — from the bustling streets of Mumbai to the quiet fjords of Norway, from the historic avenues of Buenos Aires to the vibrant markets of Cabo Verde.
By partnering with FIFA and leveraging the reach of Sports Illustrated, the initiative aims to amplify the World Cup’s message of unity, turning the global tournament into a shared cultural moment that resonates with communities far beyond the stadiums.