NASCAR and Wheatley American Vodka have sealed a multi‑year agreement that designates the Kentucky‑distilled spirit as the Official Vodka of NASCAR® and names it the title sponsor of the newly christened Wheatley Vodka Clash, an exhibition event that will return to Daytona International Speedway on February 13, 2027.
A toast to tradition
The deal extends beyond the track, granting Wheatley rights to market the vodka across NASCAR’s digital and broadcast platforms throughout the year, while also funding custom content and on‑site activations that aim to deepen fan engagement during race weekends.
The partnership highlights a shared commitment to craftsmanship and American tradition, underscoring how a small‑batch vodka can find a place alongside the high‑octane world of stock car racing.
Jake Krantz, NASCAR’s Senior Director of National Sales, said the collaboration reflects the series’ dedication to honoring its heritage while embracing partners that embody quality and community values. David Binder, Senior Brand Director at Wheatley American Vodka, added that the brand’s focus on premium American craftsmanship aligns perfectly with NASCAR’s mission to deliver excitement and connection to fans.
In addition to marketing and fan experiences, the two organizations will launch a program supporting service members and military veterans, a nod to the sport’s broader community outreach and the brand’s own dedication to those who serve.