NASCAR announced a multi-year partnership with Wheatley American Vodka, naming the spirit the Official Vodka of the sport and the entitlement partner of the revived The Wheatley Vodka Clash, scheduled for February 13, 2027 at Daytona International Speedway.
The agreement grants Wheatley American Vodka exclusive rights to promote its brand across NASCAR’s media platforms, including a custom 30-second television spot and on-site activations at the Daytona event.
Heritage Meets Craftsmanship
Jake Krantz, Senior Director of National Sales at NASCAR, said the partnership reflects a natural alignment between the sport’s storied past and the vodka’s focus on quality and community.
David Binder, Senior Brand Director at Wheatley American Vodka, added that the brand’s commitment to supporting service members and veterans dovetails with NASCAR’s fan-centric culture.
Community Initiatives and Veteran Support
As part of the agreement, a program will be launched to assist military service members and veterans, with further details to be announced later this year.
The partnership also includes promotional spots, community outreach and a focus on fan experiences that highlight both the sport’s legacy and the brand’s dedication to American craftsmanship.